Have you ever walked into a business establishment and noticed there are TV screens acting as perimeter billboards to advertise information to customers passing through? You most often notice these filling the same roles in the same places:
• inside restaurants or fast food chains as menu displays
• in gyms as sources of encouragement and fitness information
• at gas stations for fueling interaction (“Would you like a car wash today? Y/N”)
• in supermarkets to display advertisements
If you own a brick-and-mortar business of your own, chances are good that you noticed these, thought they were neat, and asked yourself at some point, “Would that go over well in my store?” Chances are also pretty good that the answer to that is a resounding, “Yes, yes it would.”
There’s no questioning the benefits of digital signage — they’re modular, quick to change, easy to maintain, and all-around more efficient than any of their alternatives. There’s a certain look and feel to a digital sign that grips peoples’ attention, appealing to our modern fascination with screens of all sizes and the for-granted impression that their content will be more interesting and relevant than what you’d otherwise find printed on banners and other fixed-content signs. Whether based on indoor TV signage or outdoor billboard displays, the impact of this technology goes without saying: “Our business is contemporary, and we’re successful because of it.”
If you’ve made the wise decision to use digital signage in or around your establishment, you’ll need digital signage freeware to make it tick optimally. In this article, we’re turning our attention to the Digital Signage Lite Plugin — a nifty piece of software that offers a suite of features to maximize what and how your digital signs display their content in a matter of minutes. This works for outside billboards and bus-stop displays as well as indoor TV-based advertising and information conveyance, so all bases are covered.
The plugin is installed onto a point-of-sale terminal or local mainframe that has direct access to the panels that will be modified. There are four versions of the plugin that offer a progressively richer experience, but for basic needs, the Lite version is the digital signage open source software that covers all the essentials to get your displays up and running. The best part is, being open-source means that it’s modifiable and can be freely distributed in whatever improved state that it’s been built into by friends, coworkers, and other users online.
Don’t let the “Lite” moniker turn you off — you may actually be surprised how much you’re able to accomplish with just the basics. Let’s check out the features of the Digital Signage Lite Plugin:
1. Adding Your Own Pictures to Content
Have you ever downloaded freeware that really skimped out on even just the simplest of features? Fortunately, that’s not an issue here — you’ll be able to insert your own image files to create just the right look.
2. Insert Formatted Text of Your Choosing
Another rather simple feature that we all take for granted these days is the ability to not only insert custom text, but pretty it up however we see fit. While other digital signage freeware tends to skimp out on this detail, WordPress’ brainchild relinquishes it to you without limitation or consequence.
3. Pre-assembled Themes
One of the great caveats of other similar types of software is that you’re oftentimes forced to create your display content from scratch. This isn’t always necessary and can be a tremendous waste of time to reconstitute the template by hand all over again. This plugin circumvents this issue entirely by offering pre-made themes that get half of the footwork out of the way in a snap.
4. Background Theme Control
If you’re not feeling the vibe of the pre-made themes, you’re more than welcome to modify one yourself or start over anew with your imagination. You can change the color and style of the background to your taste, and you can also set it to a custom image for a more sophisticated visage.
5. Dynamic Content Updates
As the ins and outs of business would have it, the content displayed on your digital panels may need to be changed in a matter of minutes or even seconds. Why bother with the software plugin if you still have to handle all of this manually? This is why the WordPress plugin offers dynamic updating to stay on top of the flow of traffic.
6. Screen Management
You can adjust variables such as slideshow timings and transition speeds in a matter of seconds using management settings. We like to think of it this way: If digital signs are all about automation and contemporary productivity, why should the relevant software shorthand you on those very benefits?
7. Dashboard Access
That’s right: You even get your own home screen to access options and switch things up as needed at any time. This base of operations brings everything together in one centralized location for easy content management and modification. Who thought you’d get so much out of digital signage freeware?
Part of what makes digital signage open source software so good is knowing that it can be freely improved and redistributed with more features than its original version carried. Asking whether it’s “right for you” is kind of a broad question — are you all about controlling what your software allows you to do with the digital signage that your business depends on?
As far as feature-packed freeware goes, this WordPress winner will do everything you’ve seen on the billboards and TV displays both indoors and out at restaurants, fitness centers, gas stations, bus stops, supermarkets and more. If you’re looking for more fine-grained control and greater flexibility over content provision, there are three additional versions of the Digital Signage Plugin for your consideration that allow for embedding, scheduling functions, customer-specific interactivity and more.